Do you dream of owning your own online shop? Do you hope one day to spend your days at home while your e-commerce generates sales automatically? Whether it's your first business or your umpteenth company, this guide will teach you how to start an online store in just three steps. By following these instructions to the letter, you'll make your first sale before you know it.
1) Select your nicheWhatdo you plan to sell? Caution: answering this question should not be done lightly... According to recent figures from the Federation of E-commerce and Distance Selling (FEVAD), 58 of the purchases made on the Web are related to fashion or clothing. At first glance, it may seem like a good idea to invest in this sector but think twice... The more popular a field is, the more competition there is and the harder it becomes to get noticed.
When selecting your niche, take the time to evaluate the potential profitability but also the amount of effort you will have to put in to make a place for yourself.
2) Manufacturing-marketing or dropshipping?When it comes to online sales sites, there are two opposing schools of thought: manufacturing-marketing and dropshipping, where you design products that you then sell on your website. The advantage of this strategy is that you can be 100% sure of the quality of your products. In addition, you can offer customisation services and tailor-made offers. Let's now talk about dropshipping. Very popular, dropshipping is distinguished by its low investment cost.
There is no need to invest in a start-up stock or to rent space. What's more, with https://www.shopify.fr , it only takes a few clicks to have a functional site at a ridiculously low price.
3) Find the business name that will hit the bull's-eyeThename of your business is the best marketing agent you can have. On the internet, no one will be next to the buyer when he hesitates between your online store and another.Worse yet... By choosing fancy names, you risk misleading the customer and missing sales. Beware of names that are too fanciful or that do not reflect the nature of your business or the spirit of your brand.once you have chosen your name, register your domain name immediately.
Even if you don't open your website for a few weeks, reserve your domain name immediately! This way, you will avoid last-minute changes, which are a source of stress and cause a lot of blunders.